Niro Money
Niro allows any consumer internet platform to become a provider of innovative credit products, thereby helping the platform drive engagement, create value, and drive revenue. While at 1st Main, collaborating closely with the Niro team, I led the rebranding effort starting with a new name and brand strategy and together developed a new brand identity, tone of voice, marketing website and an MVP.
2021 / Brand identity and MVP
With
1st Main
Team
UX Designer - Kinnari Thakker
Visual Designer - Ashritha Rao
Logo Genesis
With a new name came the need to establish new brand identity. To build this identity, we decided to create a letter-based symbol for Niro - one that was as strong and trustworthy as their platform. The symbol itself is derived from the serifs of the letter N from the word-mark. The two serifs from the letter was used to create the star that forms the symbol representing a north star, something that is constant and dependable in an ever changing world. This symbol creates substantial equity for the new brand and the many digital applications needed.
The core foundation of Niro’s brand identity are visual elements that stand for simplicity. A bright yet grounded colour palette, approachable type, and a system of radiating shapes derived from the logo that contains and supports various forms of content like photography and UI elements.
MVP Features
Niro offers paperless personal loans with fast disbursement rates to pre-approved customers with a valid offer. This offer is made possible by their collaborations with consumer internet companies.
Once the loan approval process on the third-party app is completed, users can download Niro to check the status of their loans, see their repayment schedules, choose repayment plans that work for them, and pay their bills with ease.
MY LOANS
Schedule payments with ease
View your current loan details,
EMI schedules and loan agreement. Get notified and make your repayments with ease.
PROFILE
View and manage information
View and manage your personal information and settings within the app.
HOME
Check the status of your loans
The homepage acts as an
information hub and keeps you updated on your loan status.
